To write wittily and educationally about things technogical. To not try to emulate the gizmodos and techcrunches of the world, nor the professional microblogger who lives only for pageviews and adclicksbut, rather, to give voice to the regular guy who actually has to use the technology being covered to ACCOMPLISH OTHER SHIT. To not review gadgets and software and sites as an raison d’etre in and of itself, but to review them to explain how they can be useful to DO REAL THINGS.
Are you getting the gist yet? I’ve grown fed up with guys who sweat themselves silly to get The First Review On The Internet of Gadget X up five minutes after the fuckin’ thing became available. I’m much more enamored of the Ars Technicas and Rands In Reposes of the web instead; no, they don’t update 55 times a day, but when they do post something, it’s meaningful, in-depth, and tells the reader something useful about the thing being discussed/reviewed/analyzed.
I’m not trying to claim those airy heights for myself, but that is the goal. To write well and usefully about stuff and processes real people have to use in the real world. I hope I achieve that.
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